Book of Lai

Zone H · H3

Malaysia

Lai (@bookoflai) is an award-winning illustrator and the founder of Studio Behind 90, a Kuala Lumpur-based creative studio specializing in commercial illustration. His work has been honored with the World Illustration Award, the Golden Pin Design Award, and the Indigo Design Award. Through his studio, he has collaborated with global brands, including Netflix, Snapchat, LEGO, and KFC. Beyond his commercial practice, Lai is a dedicated advocate for the creative community and the co-founder of the Kuala Lumpur Illustration Fair (KLIF), an annual expo established in 2023. Since 2015, he has developed the "Tiny Moving Place" series, an ongoing art project that explores the concept of home as a fluid, mobile space. By reimagining small vehicles as intricate, self-contained living environments, he emphasizes the philosophy of achieving a significant impact with minimal resources. His work has reached international audiences, with exhibitions held across China, South Korea, London, and Thailand. Through a blend of illustration, new media, and toy design, Lai continually challenges the boundaries between physical art and technology, often expressing his narratives through AR and interactive media.

Products

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Tiny Moving Cottage
Rp 990.000
Figurine
Limited edition tiny moving place, hand painted by Lai. This is.a moving little cottage and brings its guest to all around the place.
Enamel Pins
Rp 109.000
Trinkets
Based on a moving supper place that only open midnight.
Tiny Moving Cottage Zine
Rp 200.000
Books
A zine about tiny moving cottage, it follows the moving cottage on it's journey of vacation.
Sold Out
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Lai's Art Print
Rp 200.000
Prints
Lai's Tiny Art Print
Rp 59.000
Prints
Smaller prints based on various series
Sticker Sheet
Rp 69.000
Prints
Sticker sheeting telling story of moving cottage.
Sticker Sets (10 stickers)
Rp 59.000
Prints
Sticker based on tiny moving series.
Original Painting
Rp 1.990.000
1:1s
Original artwork painted by Lai.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.
Lai's Art Print
Rp 200.000
Prints
Prints based on various series.